南山大学

文字サイズ
 
指定
 選
期間
 春学期
単位
 ２
年次
 2〜4
担当者
 渡辺　義和
他の科目との関連
履修対象学科 全
副題
授業概要 　企業や公共団体が商品のプロモーションやメッセージの浸透を効果的に達成する上で、コミュニティ（消費者）と多次元においてコミュニケーションを取ることが有効である。この「多次元的コミュニケーション」を可能にするひとつの手段として「イベント」が広く活用されるようになってきた。この授業では、ビジネスイベントの企画、その実施に向けての交渉術、およびそれぞれにおける実際のプロセスを英語で学ぶ。学生は、グループごとにテーマを決めて英語のリサーチをし、そのリサーチをベースに講演会やイベント等の企画を英語で発表し、実現を前提にした英語での交渉術を学ぶ。授業は全て英語で行われるため、TOEICで700点レベルの英語力が必要である。
学修目標 By completing this course,the student will be able to:
1. explain various characteristics and effectiveness of corporate/marketing events.
2. write event proposals for small events.
3. write a simulated event schedule and event day timeline.
4. understand basic contractual concepts and terms.
5. understand the importance of basic negotiation skills in the planning stage.
6. present a simulation of a research-based event.
7. actually plan a real event and execute it!
授業計画 week 1Syllabus review
Quiz on listening comprehension
What's in an event? Concepts and characteristics
week 2Review of event concepts and characteristics
Categorizing events based on their characteristics, strengths and weaknesses
Corporate culture and events
Work of an event planner
week 3What is Nanzan's corporate culture?
How can you effectively promote Nanzan University?
Needs analysis of the market
Five W's and one H
week 4Group presentation using PowerPoint on an effective Nanzan event (5 min)
week 5Elements of an event: decor, food and beverage, special effects, entertainment, guest speakers, printers and designers, promotion, transportation, timing, venue, hotel accommodation, language choice, contracts, safety and security
week 6Continued from Class 5
1st DEADLINE FOR EVENT JOURNAL (2 entries)
week 7Budget strategy, sponsorship and sponsor package
Expenses, promotional activities
week 8What is an event proposal?
What is a running order?
Promoting an event
Event tools and strategies
week 9Researching a topic: Group research
week 10Researching a topic: Group research presentationee
week 11Negotiation: Theory
What are the goals?
Various interests, negotiation style differences
Rhetorical progression
2nd DEADLINEFOREVENTJOURNAL (2 entries)
week 12Negotiation: Application
Simulated negotiation practice
week 13Event contract and its characteristics
Contractual checklist, terms and constraints
week 14Implementation and risk management
Risk assessment, security measures, force majeure
LAST DEADLINEFOREVENTJOURNAL (1 entry)
評価方法 Students are expected to attend class every week. Attendance is taken in every class, and if you miss 3 classes, you will get an F. If you miss more than one-third of the total number of class meetings, you will receive an S for excessive absences as stated in the university attendance guideline.

Attendance, class participation (incl. presentations, assignments): 50%
Event observation journal: 20%
Final event proposal: 30% (Due date: to be announced)
IMPORTANT: You will get an X for failing to meet the above deadline.
テキスト 英語で書かれたイベント企画についての配布資料
その他