List of COIL type courses
The list of COIL-type courses can be found here.
The list of COIL-type courses can be found here.
This project will be arranged by Nanzan University for those who have been nominated to come to study at Nanzan University but are unable to take the above-mentioned COIL courses before departing for Japan. It will run for a month and will be offered twice a year (May and November).
In NU-COIL, around the time the student goes abroad to study, or during the actual period of study abroad, internships are carried out in leading corporations, organizations and government bodies with which Nanzan has built up relationships. In addition, in response to topics put forward by the corporations etc. students from both countries suggest effective solutions to the problems after their research and discussions transcending differences in culture, language and academic approach. NU-COIL's unique links between industry, government and academia allow students to deal with more practical cases put forward by corporations involved in PBL COIL. Making the most of the internship experience including information and insights gained in the field, NU-COIL fosters an ability to excel in a globalized society.
Topic proposed:
Topic: A Japanese confectionary company likes to sell a brand called "Kokoro" (meaning spirit or heart) to tourists from the U.S. Could you think of an effective sales promotion?
Gathering information:
Research the official website or publications for mission statements or public relations' key points. Visit the company to do an interview as required and ask questions.
COIL
Based upon information gathered, working with the students from the U.S., think about a promotion. This should involve discussion of things such as the profile of Japanese confectionary items in the U.S., trends in consumer tastes, and effective methods of promotion in the U.S. market.
Presentation・Feedback
As the final piece of work, present a short promotion movie about "Kokoro" on the company website. In front of the person in charge within the company, present the reasoning behind it and some footage that gives an idea of the content of the short movie. In response, the company gives some feedback.